Norwest Meetings specializes in a wide range of meeting industry services that deliver results.

Norwest Meetings is an innovative coordination company operating in the MICE and event sector in Morocco. We operate as your own “in-house staff” in Marrakech. We provide meeting planners with cost effective, transparent, reliable liaison services​, ​insider guidance and solutions into the grander offerings of Marrakech and the area.

Goal

Our goal is to unlock more opportunities through best in class local representative services.

Role

Our role is to stimulate and support the success of our clients’ events with local data, factual input, expertise, education and international acumen.

Focus

Our professional focus is on delivering results, work within budgets, maximise value and footprint.

Services

Our services have proven to be a cost effective solution to establishing and maintaining our client’s ROI journey.

Our goal is to unlock more opportunities through best in class local representative services.

Our role is to stimulate and support the success of our clients’ events with local data, factual input, expertise, education and international acumen.

Our professional focus is on delivering results, work within budgets, maximise value and footprint.

Our services have proven to be a cost effective solution to establishing and maintaining our client’s ROI journey.

Some past clients include

Since 1998 our team has built an extensive network of high-caliber partners and preferred vendors that enable us to assemble the right team with the perfect mix of expertise and experience to match your company’s or organization’s needs.

We have been the local forefront partner of of many leading global companies' summits and meetings. We operate with absolute discretion.

Agility, knowledge, integrity, people and relationships are core values at the heart of what we do.

Omar Alaoui is the Managing Director of Norwest Meetings. Omar began his career in the events industry over 20 years ago, meeting planner’s side, at the Financial Times Conferences and Summits division. Having worked on both client and agency side, he works hard to understand client‘s needs and issues with a true passion for relationships and excellence.

With a hand-on approach, a forward thinker with a wealth of broad events experience in diverse sectors and markets he is steadfast in his quest to improve outcomes and enhances value.

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Craig Bethel Director of Sales FT Live Conferences and Events
The Financial Times engaged Mr Alaoui to assist us in a wide range of elements for delivering our biggest, most complicated and high level event, The Business of Luxury Summit. He played a vital role in mediating discussions with an assortment of partners and suppliers in Marrakech making good use of his extensive contacts and local knowledge. Mr Alaoui was central to the event’s tremendous success proving to be an ideal local representative for FT Live Conferences and Events. I do not hesitate to recommend Mr Alaoui’s services to any organisation wishing to stage an event in Marrakech or Morocco.
Kamil Nejjar Regional General Manager of Wella Middle East
On behalf of Wella A.G., I would like to thank you and your team for making our Annual GCC Conference held this year in Marrakech a smashing success. It was a major challenge with an exhaustive list of details. Your dedication, meticulous follow up and creativity were key for the success of our conference. Your coordination with all parties involved whether here in Dubai or back in Morocco was commendable. It was a memorable conference for all our partners and for us indeed.

Our services form a link to the meeting industry operating more and more with fewer staff and balancing a larger workload than ever before. They apply to straightforward meetings and complex events.

OUR SERVICES

  • Line up industry professionals

  • Attendee experience

  • Legacy programs

  • Branding sourcing

  • Vendor selection and management

  • MICE site sourcing

  • Day 1 assistance and support

  • Technology provider

  • Event technology provider

  • Marketing props and production

  • Local temporary recruiting

  • Entertainment management

  • Transport and freight forwarding

  • ​Scenario testing​

OUR EXPERTISE

  • Workflow

  • Mediate discussions with assortment of suppliers

  • Commercial negotiations

  • Due diligence

  • Compliance

  • Government apparatus

  • Quality control

  • Risk management

  • ​Facilitation, coordination and networking​

  • Crisis management

REPORTING

  • End to end reporting

  • Debriefing sessions

  • Status updates

  • Work in progress reporting

After you send us your brief we get right to work. We start by sending you a limited number of questions and initiate a call to amplify our understanding and get a further sense of your objectives. Then we proceed to take your directives to the field where we fire all cylinders, tried and new, and assess the best matches for your needs. Most projects phase out in the following manner:

  1. Norwest Meetings works quickly to give you a better planning experience, make your job easier, and educate you on what you can offer your client.

  2. Review: Which venue(s), facility, services, accommodation, logistical process will meet the client’s goals and objectives.

  3. Feasibility: Project assessment, identification of challenges, key players, operating parameters and landmark dates.

  4. We provide the input so the client can complete his final plan, backed up by relevant drawings, schedules and price quotes.

  5. Operational planning: We set out the implementation of a client’s strategic plan against specific objectives. Each process entails a set of operations implemented against a timetable and in a manner which complies with the key objectives.

  6. Liaison: Throughout every stage we maintain regular contact with you and discuss all aspects of the work

WHO CAN BENEFIT FROM OUR SERVICES

Meetings, conference and incentive planners and professionals who seek out to enhance the control and experience of their event

  • In House Corporate Meeting Planners

  • Professional Conference organisers (PCO)

  • Independent Planners

  • Agencies

  • International Associations

  • Incentive Houses

  • Event Management Companies

  • Destination Marketing Organisations

  • Marketing Agencies

  • Procurement Managers

  • ​Bespoke event producers

  • Adventure and lifestyle operators

  • Travel agencies

  • Marketing Managers

CONTACT US

Thank you for contacting us. Consider us your resource center for your upcoming events in Morocco.

CONTACT US AT OR COME FIND US AT

Postal adress: 5 Arsat El Hamd, Medina, Marrakech, Morocco

Phone: + 212 661 460061

Email: alaoui.o@norwestmeetings.com